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Case Studies : 1st Edition
CASE STUDY PAGE 8 Amber Tiles Staff training workshop at Amber Tiles Amber is Australia’s leading hard flooring retailer, providing trade and consumer solutions such as artificial grass, natural stone and concrete pavers, timber flooring, and ceramic tiling for bathrooms and kitchens. Retail and trade customers are provided with solutions to their indoor and outdoor tiling requirements. Amber prides itself on providing excellent service and quality products including tiles, pavers, retaining walls, natural stone and artificial grass. Amber’s 29 stores are located throughout NSW and QLD. Most stores are independent franchises, who purchase from a central warehouse and selected suppliers under Amber’s guidance. “We were delighted with the content and course material. The training books that were given to each attendee were very high quality” Tania Birtles is Amber’s Store Support Manager Amber’s target market consists mainly of women who are busy, knowledgeable, and fashionable – who would like to create a family friendly environment in their homes. They know what they want and they are shopping for expert advice on a good variety of quality, functional products. The best way for Amber to satisfy the needs of this savvy market is to supply their retail outlets with highly trained sales staff. The staff need to have design and colour knowledge which allows them to show Amber’s product range in its best light. They also need to be able to provide the client with reassurance that their product knowledge and skill set is ideal for seeing their project through to completion. Tania Birtles is Amber’s Store Support Manager. Tania is responsible for selecting training resources for her Amber’s sales force. She heard about TAFE’s colour training through a former student who was very impressed with the content and delivery of the course she attended. The course also came highly recommended by Tania’s industry contacts, particularly Austral, one of Amber’s main suppliers.